Privacy policy

Last updated: June 6, 2026

L.A.LINEA operates this store and website, including the information, content, features, tools, products and services, in order to provide you, the customer, with an adequate shopping experience (the "Services"). L.A.LINEA is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal data when you visit, use, make a purchase or any other transaction through the Services or when you communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, the Privacy Policy prevails with respect to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services you confirm that you have read this Privacy Policy and understood what is described regarding the collection, use and disclosure of your information.

Personal data we collect or process

When we use the term "personal data" we refer to information that identifies or is reasonably linked to you or another person. Personal data does not include information collected in anonymous or anonymised form, such that it cannot identify or be linked to you. We may collect or process the following categories of personal data, including inferences drawn from such personal data, based on your interaction with the Services, where you live and to the extent permitted or required by applicable laws:

• Contact details including name, address, billing address, shipping address, phone number and email address.
• Financial data including credit card, debit card and financial account numbers, card payment data, financial account data, transaction details, payment method, payment confirmation and other payment details.
• Account data including username, password, security questions, preferences and settings.
• Transaction data including items you view, add to cart, add to wishlist or purchase, return, exchange or delete, and past transactions.
• Communications with us including information you include in communications with us, for example if you submit a dispute to customer support.
• Device information including information about your device, browser or connection network, IP address and other unique identifiers.
• Usage information including information regarding your interaction with the Services, as well as how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us or provide us with your personal data;
• Automatically through the Services including through your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to implement certain technology and when they collect or process your personal data on your behalf;
• From our partners or third parties.

How we use your personal data

Depending on how you interact with us or which Services you use, we may collect your personal data for the following purposes:

• Providing, personalising and improving the Services. We use your personal data to provide you with the Services, as well as to enforce our agreement with you; process your payments; fulfil your orders; remember your preferences and items of interest; send you account-related notifications; process purchases, returns, exchanges or other transactions; create, maintain and manage your account; arrange shipping; facilitate returns and exchanges; enable you to post reviews and to create a personalised shopping experience, for example with product recommendations linked to your purchases. This may include using your personal data to personalise and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send you marketing, advertising and promotional communications by email, text message or post, and to show you online advertisements for products and services within our Services or on other websites, including based on items you have previously purchased or added to your cart and other activities within the Services.
• Security and fraud prevention. We use your personal data to authenticate your account; provide a secure payment and shopping experience; detect, investigate or take action against any fraudulent, illegal, unsafe or harmful activity; protect public safety and our services. By choosing to use the Services and register an account you take responsibility for protecting your credentials. We recommend that you do not share your username, password and other login details with anyone.
• Communications with you. We use your personal data to provide you with customer support; provide you with responses; offer you effective services and maintain our business relationship with you.
• Legal reasons. We use your personal data in compliance with applicable laws or in response to valid legal proceedings, including requests from authorities or government agencies; to investigate or participate in testimony, potential or ongoing litigation, or other legal proceedings; to enforce or investigate potential violations of our terms or policies.

How we disclose personal data

In certain circumstances we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties that perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, storage, fulfilment and shipping).
• With business and marketing partners to provide you with services and marketing advertisements. For example, we use Shopify to offer personalised advertisements with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy policies. Depending on where you reside, you may have the right to ask us not to share your data to show you personalised marketing and advertising based on your online activity with different merchants and websites.
• When you ask or authorise us to disclose certain information to third parties, for example to ship your products, or when you use social media widgets or login integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy; in compliance with any legal obligations (including responding to subpoenas, search warrants and similar requests); to enforce terms of service or policies, and to protect or defend the Services, our rights and those of our users or other persons.

Relationship with Shopify

The Services are powered by Shopify, which collects and processes personal data relating to your access and use of the Services in order to provide and improve the Services for you. In order to provide and improve the Services for you, data you submit to the Services will be transmitted and shared with Shopify and third parties who may reside in countries different from your own. In addition, to help you protect, grow and improve your business, we use certain advanced Shopify features that incorporate data and information received from you through your interactions with our store, as well as with other merchants and with Shopify. To provide such advanced features, Shopify may use personal data collected from your interactions with our store, as well as with other merchants and with Shopify itself. In such circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights relating to the use of your personal data for such purposes. For more information on how Shopify uses your personal data and the rights you may have, you can consult the Shopify Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights relating to your personal data here Shopify Privacy Portal Link.

Third-party websites and links

The Services may feature links to websites or other online platforms operated by third parties. If you open links to sites not affiliated with or controlled by us, you may be required to accept their privacy and security policies and other terms and conditions. We do not guarantee nor are we responsible for the privacy and security of such sites, nor for the accuracy, truthfulness and reliability of the information contained therein. Information you provide in public or semi-public contexts, including information you share on third-party social platforms, may also be visible to other users of the Services and/or users of said third-party platforms, without restriction on their use by us or third parties. The fact that we include such links does not imply any endorsement by us of the content of such platforms or their owners or operators, except as disclosed in the Services.

Children's data

The Services are not suitable for use by minors and we do not intentionally collect personal data of children below the age of majority in your jurisdiction. If you are a parent or guardian of a minor who has provided us with their personal data, you may contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "selling" (as those terms are defined in applicable laws) of personal data of individuals under the age of 16.

Data security and retention

Please note that no security measure is perfect or impenetrable and we cannot guarantee "absolute security". Furthermore, data you send to us may not be secure during transmission. We recommend that you use only secure channels to communicate confidential or sensitive information to us.

The retention period for personal data depends on several factors, such as whether we need such data to maintain your account, to provide you with the Services, fulfil legal obligations, resolve disputes or enforce other agreements and policies.

Your rights and choices

Depending on where you reside, you may have one or more rights relating to personal data, as listed below. However, such rights are not absolute and may only apply in certain circumstances and we may on occasion decline your request to the extent permitted by law.

• Right of access/knowledge. You may have the right to request access to your personal data in our possession.
• Right of deletion. You may have the right to request the deletion of your personal data in our possession.
• Right of correction. You may have the right to request the correction of your personal data in our possession.
• Right of portability. You may have the right to receive a copy of your personal data in our possession and to ask us to transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails and you may opt out of receiving them at any time using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those relating to your account or orders you have placed.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact details provided below. For more information on how Shopify uses your personal data and your rights, including those relating to data processed by Shopify itself, you may visit https://privacy.shopify.com/en.

You will not suffer any discrimination for having exercised these rights. Before processing your requests it may be necessary to verify your identity, to the extent permitted by applicable laws. In accordance with applicable laws, you may appoint an authorised agent to make requests on your behalf in order to exercise your rights. Before accepting a request from an agent, we will ask them to provide us with proof that they have been authorised by you and we may ask you to verify your identity directly. We will respond to your request within the reasonable timeframes provided by applicable laws.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you reside, you may have the right to appeal against our decision by contacting us using the contact details provided below, or to refer your complaint to your local data protection authority. For the EEA, you can find a list of the competent data protection supervisory authorities here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you reside.

In the event of a transfer of your personal data outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent agreements issued by the competent authorities of the United Kingdom, unless the data transfer takes place to a country considered to provide an adequate level of protection.

Changes to this Privacy Policy

We will update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory purposes. We will post the updated Privacy Policy on the website, change the "Last updated" date and issue a notice as required by applicable law.

Contact us

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any right available to you, please call , send an email to [email protected] or contact us at 37 Rue Saint-Fargeau, Paris, 75020, FR. For the purposes of applicable data protection laws, we are the data controller of your personal data.